Wednesday 19 June 2013

The Duchess Becomes A MaxMara Muse

MAXMARA has paid tribute to the Dutches of Cambridge by naming a coat after her. The Kate, a beige cashmere design with a high neck and bow-fronted belt, is available to buy now from the Italian brand's diffusion line, MaxMara Studio.
The design was worn by the Duchess during a visit to Cambridge in November last year, and as a result, sold out instantly. The label then decided to reissue the coat and rename it in her honour - although it's not officially affiliated with the royal family.
In April last year, the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry applied to the Intellectual Property Office to trademark the Duchess' royal title - so that one of her official charities could use her name on a range of goods and services, including "clothing, footwear and headgear". It's not yet been confirmed when, or if, such a range will be released - or if it was merely an action to prevent others from releasing products under her name.
"We have been registering our new name and logo in different territories around the  world," a spokesman for St James' Palace said. "As part of that process, we have to choose any categories under which we might conceivably operate in the future. This also protects the foundation against other people using its name illegally. We included clothing in case we choose, for example, to make T-shirts in years to come, for marathon runners, etc."

The MaxMara Studio Kate coat, £875, is available to buy now at House of Fraser

Ewelina xxx


  1. Amazing coat

    1. I wouldn't mind having it in my wardrobe:-)


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