Monday, 1 July 2013

Debenhams aims for ‘positive body image’ with non-airbrushed lingerie snaps



High street giants Debenhams have stopped using airbrushed photos of models posing in their lingerie ranges in a bid to promote more positive body image in its customers.
The store’s latest campaign has banned any form of digital enhancements to its snaps, promising to keep in every freckle, wrinkle and skin blemish.
In doing so, they are aiming to help shoppers feel more confident about their own looks rather than wanting to conform to an unrealistic ideal.
‘We want to help customers feel confident about their figures without bombarding them with unattainable body images,’ said the retailer’s head of lingerie Sharon Webb.
‘As well as being positive from a moral point of view, it ticks the economic boxes as well,’ she added. ‘Millions of pounds a year are spent by organisations retouching perfectly good images.

‘As a rule we only airbrush minor things like pigmentation or stray hair and rely on the natural beauty of models to make our product look great.’





Here are some examples of airbrushing. 










Debenhams has now called upon rival retailers to follow suit.
It is not the first time they have taken a stand against airbrushing techniques, having previously banned the practice from their swimwear campaigns.
The company has also worked with disabled models and Paralympians in its bid to promote more positive images of natural beauty.

Their decision comes in the wake of the row which erupted after H&M attempted to digitally alter shots of Beyonce  modelling their latest swimwear range.
The singer was reportedly furious after discovering that her natural curves had been altered in the photos to make her appear slimmer.

The originals were later restored and used in the store’s worldwide advertising of the range.


I wish we would finally see the real girls on the posters. What do you think?

Ewelina
xxx


sorce: http://metro.co.uk/2013/06/14/a-round-up-of-the-top-10-designer-sales-this-summer-3840016/ & Kimono.pl

29 comments:

  1. Great post!!!

    http://tecuentomistrucos.blogspot.com/

    ReplyDelete
  2. Great concept ladies will feel more confident about themselves. To much of unrealistic expectation could consume you to feel down on yourself. I will shop at that store. Great post.
    http://tifi11@blogspot.com

    ReplyDelete
    Replies
    1. we won't be kidding ourselves. even in the magazines we see perfect bodies, but in reality many stars are like us.

      Thx for your comment Jackie xxx

      Delete
  3. This is an amazing and positive article. Really makes people feel better about their own bodies, and helps us with these unrealistic expectations of our own bodies

    Style n love, jamaica
    Dania

    ReplyDelete
    Replies
    1. I agree with you. Many of us find it hard to accept our bodies, or at least some parts of it.

      Delete
  4. bel post (: Reb, xoxo.

    * Sul mio blog c'è un nuovo post dedicato al party di MIA'S (;
    http://www.toprebel.com/2013/07/mias-party-to-la-capannina-di-franceschi.html

    ReplyDelete
  5. This is a great post. It conveys a great message that we should love our own bodies despite of what we are not really happy about it. When they start airbrushing everything, it is the real person anymore.

    xo
    Sam
    http://fabulouspetite.blogspot.com

    ReplyDelete
  6. Yes. Someone takes a step. And that takes courage.

    x Arushi
    www.bohemianlikeyou.net + www.arushikhosla.tumblr.com

    ReplyDelete
  7. I also think we should see the real girls, everyone should accept how they look!

    Btw, thanks so much for the nice comment on my blog. I already follow you on GFC, hope you too! And if you want, we can follow each other on other platforms. Just let me know!

    www.astylevictim.blogspot.com

    ReplyDelete
  8. Thanku for your lovely comment!! Great post! Real girls rock!!

    www.standon12cm.com

    xoxoxox

    ReplyDelete
  9. Soooo nice post,i love real bodies even if they have some exra kilos!!natural beauty is always the best!!many kisses my friend!
    http://shoppingtherapy153.blogspot.gr/

    ReplyDelete
    Replies
    1. Thank yo Betty. It's good to look at the girls who surround us, rather than on the perfect bodies that don't exist

      Delete
  10. Great post! I want to see the real girls. Every person is beautiful. I like your blog. Maybe you can visit my blog and follow me on gfc and bloglovin.

    xx

    ReplyDelete
  11. Thank you
    http://linslogen.blogspot.com.br/

    ReplyDelete
  12. Sorry, I haven't been commenting lately.
    Love this piece! Great to see a realistic perspective.
    Nobody's perfect and it's time people see what is real.
    Interesting content as usual, love!
    Enjoy your week!
    <3
    icantaffordmylifestyle

    ReplyDelete
    Replies
    1. No worries. I just came back from holidays, so I'm catching up too

      Delete
  13. I totally agree with you, great post dear!
    xoxo
    Also I have to anounce you that I have nominated you for a Libester Award, see more on http://fashionablestreets.blogspot.ro/2013/07/liebster-award.html
    xoxo

    ReplyDelete
  14. Thank you so much for your comment dear!
    http://shoppingtherapy153.blogspot.gr/

    ReplyDelete
  15. This is and old debate and I doubt that someday the decision of not usingphotoshop or airbrushing will see the light...
    BTW thanks for your sweets words on my two new posts darling!! ;-)
    xoxo
    Patricia

    http://misstoptenimage.blogspot.com

    ReplyDelete

Thank you for taking your time to comment on my blog. I really appreciate it
xxx
If you want to follow each other please let me know,I will follow you back either via GFC, bloglovin, google + ,facebook or Pinterest (Ewelina Cullinane)

Kisses
Ewelina